BCBS CareFirst - “CHANGE”
:30 Broadcast TV Spot
This spot was intended to bring to life the notion of embracing change through innovation by showing various journeys of growth in life: families evolving, cities growing, life shifting—all for the better.
TEAM
Art Director: Maddie Reusch
Copywriter: Morgan Cavenaugh
Creative Director (Art): Mike Wegener
Group Creative Director (Copy): Lara Herzer
Executive Producer: Damien Peraino
Account Leads: Kristen Eglitis / Jennifer Raeber
Editor: Angelo Valencia (Optimus)