GM /MAVEN CAR SHARING

Brand Launch | Smart OOH | Digital | Social

​​​​​​​Maven, GM's groundbreaking mobility solution, is tapping into the power of sharing and redefining the future of vehicle ownership. In just two-and-a-half-years, we helped Maven attract nearly 200,000 members in 20 cities worldwide, providing access to thousands of Maven vehicles.

In addition to traditional mediums, we targeted bus and transit stops with Smart OOH, using real-time data to display custom messaging based on time of day, day of the week, current weather, and a custom map of accessible Maven vehicles within walking distance of their current location.