MAVEN BRAND MANIFESTO
OLV | MIXED CONTENT CAPTURE
This brief was not only to create a manifesto video for our brand, but to also take a very strategic production approach to the content capture. We had to build a content library of image and still assets to fill a wide range of mediums - All of which had to showcase both the aspirational experience you get when using Maven as well as highlighting the more conventional uses of car sharing.
Our approach to the shoot was to create day-trips each showcasing different experiences and different uses cases for the cars along the way. We partnered with an A-list photographer that was comfortable shooting untethered and assembled a lean crew to capture b-roll around the photoshoot.
This 3-day shoot helped us fill assets across the board through paid social, digital media, OLV, print, and OOH assets throughout the year, some of which are showcased below.
GM World Wallscape
One deliverable we had to fill within this content capture was the massive 4-screen wallscape within the GM Renaissance Center in Detroit, MI. The specs called for 6k capture at 60fps, with the smaller screens on top needing to display more b-roll or subtle motion gfx.
TEAM
Art Director: Andi Tonis
Copywriter: Bryan Hradek
Creative Director (Art): Julio Desir
Creative Director (Copy): Matt Fera
Executive Producer: Damien Peraino
Art Producer: Susan Cartland
Account Leads: Sara Organ; Rodrigo Torres / Grace Harding / Matt Ong
Photographer: Wolfgang ZAC
Videography: Matt Monahan / Garrick Peterson
Editor: Cameron Yergler (Cutter’s Studios)
