So many of the 21,000+ employees were commuting solo to their jobs at the GM Tech Center in Warren, MI, the campus couldn’t keep up with building enough parking structures to fit all of the cars.

The idea of ‘sharing’ is rooted within in Maven’s DNA, so we created a campus program to help fix this. We created special parking spaces for employees that carpooled and offered free shuttle busses and shared Maven cars to make their way around the campus. We rolled out OOH & Digital Signage throughout the entire campus and sent a challenge video encouraging more acts of more sharing.

Upon launching the program, we found a group of employees who were willing to take the challenge head on and documented impact it had on their lives in the short film above.