OSCAR MAYER - ICE DOG SANDWICH

Social | Brand Act

After learning that a competitor released a mustard-flavored ice cream, we couldn’t let the world go through the injustice of trying to enjoy mustard without the savory taste of an Oscar Mayer’s Beef Frank.

We partnered with a famous gelato maker in Brooklyn, NY to create a gourmet Mustard and Sweet Cream w/ Candied Hot Dog Bit ice cream sandwich. To take it a step further, we wrapped the iconic Oscar Mayer Weinermobile to look like an Ice Cream truck, gave a ‘sweet’ twist to the classic “Wish I were an Oscar Mayer Weiner” track, and took to the streets of Manhattan.

Accolades

2020 Shorty Awards - 1st place in Real-Time Response; Strategy & Entertainment

2020 One Show Awards - 2 Shortlists; Social Media Category (Winners Announced June 2020)

2020 AICP Next Awards - Shortlist Social Media Category (Winners Announced June 2020)

 
 
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TEAM

Creative Director (Art): David McCradden

Creative Director (Copy): Quentin Hirsley

Executive Producer: Damien Peraino

Account Leads: Randy Schwieger / Claire French / Lauren Prospect

Social Strategy Lead: Kevin Kovanich

Director: Robert Smith

Photographer: Tyllie Barbosa