PENN Entertainment “Well Played” Loyalty Campaign
Broadcast / OTT / OLV /Digital / Social / Print / On-Property
With the new PENN Play, gameplay today means amazing fun tomorrow - and lots of kudos from your future self.
That hand you just played? Future You gets a spa day…
Making a bet? Future You gets tickets to the big game…
Hitting the slots? Future You gets backstage passes…
Our ‘Well Play” campaign came together over a culmination of multiple mixed content shoots supporting both the re-branding of PENN Entertainment, formally known as PENN National Gaming, and launch of it’s new loyalty program, PENN Play.
Accolades
2024 Gold Muse Award, Audio/Sonic Branding
2024 Silver Reggie Award, Customer Engagement Marketing
2023 Silver W3 Award, Integrated Campaigns
TEAM
Chief Creative Officer, Sr. Partner: Peter Dixon
Creative Director (Copy): Greg Erdelyi
Associate Creative Director (Art): Sarah Tosques
Associate Creative Director (Copy): Jill Blackford
Sr. Art Director: Anastasia MacKenzie
Sr. Designer: A.J. Slizeski
Executive Producer: Damien Peraino
Sr. Producer / Business Manager: Arthur Makaryan
Custom Music and Sonic Branding: JB Music Group
Account Leads: Jay Milliken / Shane Kosch / Valerie Di Tommaso / Jaslyn McIntosh / Andrew Wheaton / Mae Mouritsen
Director / Photographer: Tomo Brejc (Monday Artists)
Production EP: Sacha Di Bona (Savvie World / Monday Artists)
Local Production Services (Las Vegas, NV): Oogoog Productions
Line Producer: Rachel Johnson
Talent Agency: TNG Agency and Stars Agency
Editor: Angelo Valencia (Optimus)
Color Grade: Michael Matusek (Nolo Digital Films)
CLIENT TEAM
SVP, Chief Marketing Officer: Jennifer Weissman
VP of Guest Experience & Engagement: Maria Cohen
VP of Brand and eCommerce: Ann Clancey
Director of Creative Services: Scott Dotter
Advertising Manager: Melissa Seling