Accolades

2023 Gold Muse Awards (2x), Music Video & Food & Beverage Categories

2023 Bronze Shorty Award, Medium-Length Video Category

2023 Bronze Telly Award, General - Online Commercials Category

We partnered with Scoperta, a new wine discovery platform, to develop a brand launch video. Our creative brief for Scoperta was simple. Develop a sticky and memorable brand video that hits on our various RTBs and name recognition. The creative idea tapped into the Italian heritage of our brand (Scoperta literally means “Discovery” in Italian), and what better way to launch this with a funny Opera song and video.

The production challenge was developing something with strong production value for under $100k, covering custom song development, live action, post, and on-camera/vocal talent within that number.

Our strong partnerships with Earhole on the music front and Explore on live-action and post allowed us to develop something we’re extremely proud of. The video has been live for less than 1-month (as of April 2022) and already has over 1.2MM views and is being submitted for various creative awards. Most impressive is that over 75% of users are watching to completion, which is extremely rare on a skippable video that’s over :90.

Press Mentions

WGN TV News Segment Featuring Spot

Why we launched an Online Wine Marketplace with an Opera

Media Post Brand Launch Release

PR Newswire Brand Launch Release

SCOPERTA

CEO & Founder: Adrienne Bell

COO & Founder: Craig Bell

Chief Wine Officer: Dan Pilkey

Marketing Manager: Kayla Demint

PROPHET

Sr. Partner, Marketing & Sales: Mat Zucker

Partner, Executive Creative Director: Greg Erdelyi

Associate Creative Director: Sarah Tosques

Concepting Team: Andrew Curtis, Ben Morejon, Craig Schlesinger

Sr. Designer: A.J. Slizeski

Executive Producer: Damien Peraino

Producer: Arthur Makaryan

Strategy & Planning: Cat Lento

Group Media Director: Monica El-Hassan

Earhole (Original Audio, Sound Design, Mix)

Director: Jeremy Pinckert

Line Producer: Damian Huck

Edit / Motion GFX / Color: Jeff Nolan

Earhole (Original Audio, Sound Design, Mix)

Executive Producer: Adam Wiebe

Composer / Creative Director: Eric Lambert

Composer / Sr. Audio Engineer: Colin Sipos