US Open 2020 “Built to Return”

Broadcast TV Campaign

Phased campaign with various :30/:15s for Broadcast & OLV, as well as some OOH and digital.. The first spots, “Built to Return” acted as an announcement letting fans know that the US Open was going to move forward, but without fans. The second spots, “Built to Connect” provided more information on how viewers could still experience and engage with the US Open from home.

The campaign leveraged an extremely integrated design system and we had to develop a nimble approach to the integrated motion GFX on these spots with the uncertainty around player commitments with COVID-19.

 
 
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TEAM

Creative Director (Art): Julio Desir

Group Creative Director (Copy): Lee Remias

Executive Producer: Damien Peraino

Account Leads: Kristen Eglitis / Tom Smith

Editor: Robert Stockwell (Cinema Liberdad)

GFX: King & Country

Color Grade: Ron Sudul (Nice Shoes)