Verizon Social Activations

(Various Campaigns + Activations)

During my 14 months at R/GA as Group Director of Production, I led the Verizon Consumer account where we led a team of producers to deliver project work for various social activations, content production, community management, influencer / creator partnerships across Sports, Gaming, Fashion, Entertainment, and Tech. The role was a bit of a hybrid between Program Management and Content Production where I was ultimately responsible for delivering a healthy P&L across the entire consumer account, overseeing overall project flighting and staffing make-ups, while also overseeing day-to-day project work from a director level and providing solutions for producers and other team members to be in the best position for outputting quality deliverables from strategy through execution across a number of different brand partnerships and creator collaborations.

Run the Playlist

Verizon x NFL x Apple Music Partnership

Led content production on launch video for Run the Playlist - A content series that featured playlists curated by NFL players developed in partnership with Apple Music. In addition to developing the launch video we coordinated social posting, community management, and FAQs for the entire 2023-24 NFL season featuring content produced by Uninterrupted, playlist information, and other engaging content around the activation.

Bethenny Frankel x Verizon

Organic Social Content // Brand Affinity

We did person-on-the-street style gift giving this holiday with Bethenny Frankel and Verizon spreading some holiday cheer, while subtly (and not so subtly) reminding folks why there’s no better wireless carrier than Verizon.

“Free the Phones” iPhone 16 Launch

Paid Social Content Series x Influencer Partnership

For the launch of Apple’s keynote product this year, we partnered with IG/Tik-Tok influencers Pooch of NYC, Sanaa Eats, and Caroline Vazzana to create a social-first iteration of their hero spot for TVC, which had phones “flocking'“ to Verizon to become the new iPhone 16 Pro with Apple Intelligence. We led this work from strategy through execution, contracting the creators and also leading production and post-production, bringing the live action support to the creators’ typical place of filming to accomplish the more complex camera movements. The campaign had strong performance against media benchmarks and even better public response on social.

Verizon Guaranteed Trade-In

Paid Social Content Series

For Verizon’s new Guaranteed Trade-In offer, we developed a quick-hitting social campaign that was renewed for an additional round of content supporting the iPhone 16 launch, managed from strategy through production and trafficking. This content series had an additional client challenge for concepting and producing something at a much lower out-of-pocket budget than historically provided, and these were a huge hit. In addition to paid social we also launched a live event giveaway / jumbotron activation at Metlife Stadium on December 8, 2024 giving away a new phone and upgraded seat package to a lucky fan while also getting fans around the stadium hyped up and holding up old and broken phones in support of the campaign.

Verizon x NFL Sunday Ticket

Paid Social

Fast turn concept and production sprint to develop 2 paid social ads supporting the NFL Sunday Ticket offer through Verizon for the 2024/25 NFL season.

Verizon Accessories

Organic & Paid Social + Creator

Supported a range of content production for Verizon Accessories and branded partner accessories, leveraging found content or producing net-new content with different levels and styles of creators across target segments to feature the phones and key accessories for each SKU pack.

General note on credits for this showcase, we produced a TON of content for Verizon at a fast clip, so I’ve done my best to share the key team members across the account that have touched some of the work showcased above, if I’ve missed you please just let me know!

TEAM

VERIZON

Amanda Sullivan Wilson

Joseph Hathaway-Perrin

Katie Wall

Bridget Mullen

Brianne Herman

Lina Renzina

Stacy Coleman

Gabriel Gomez

R/GA

Chief Creative Officer: Tiffany Rolfe

Creative & Design Leads:

Derek Green

JJ Lim

Daniel Barak

Chris Dowling

Pawel Rokicki

Creatives / Designers:

Corey Thorn

Rowan Mansfield

Asyia Fisher

Saige Sharp

Natalie Rojas

Remy Law

Jake Lemkowitz

Esther Lee

Mitch Swenson

Nathalia Ehl

Content Studio:

Jessie Brihn

Shakil Uddin

Producer / PM:

Justine Kleeman

Damien Peraino

Christopher Joyce

Brenda Serrano

Myah Seay

Strategy / Connections / Influencer:

Daniel Morosi

Harry Peacham

Rachel Hostetler

Alexis DeBrunner

Chassey Reyes

Deedy Chang

Client Engagement:

Joe Ladd

Renienne Simmons

Lauren Kuebler

Kelly Malacarne

PARTNERS - “BETHENNY FRANKEL”

Production Co: Libbey Brothers

PARTNERS - “Free the Phones” & “Guaranteed Trade-In

Production Co: Versus

Director: Damien Michael Drake

Audio & Mix: Machine

Giveaway Mechanics: Don Jagoda Associates

PARTNERS - “NFL Sunday Ticket”

Production Co: Golden LA

Director: Courtni Poe